Bitcoin wallet market. Account Options

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The surge in the number of smartphone users and internet penetration is driving the use of the mobile wallet market in the APAC region. In the last decade, there had been an extensive adoption of various smart devices due to advances in the connectivity infrastructure in the region.

Inthe region had over 1. The number is projected to increase during the forecast period due to the decline in the price of smartphones and the increasing disposable income of the middle class in the Asia Pacific region.

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The increasing penetration of smartphones has brought about a fundamental shift in the way users are conducting their financial transactions due to its cost-effectiveness and convenience. This is promoting financial establishments and tech players to invest in various mobile wallet applications to capitalize on the growing demand for mobile payment services.

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As the competition among market players is increasing, customers are becoming more empowered. As a result, financial institutes start to focus more on providing better customer experience and developing more customer-centric products. The growing adoption of non-contact payment solutions along with the integration of NFC chips into smart devices such as smartphones and wearables is driving the market growth.

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Moreover, the increasing interest of the top smartphone manufacturers, such as Apple, Samsung, Xiaomi, in the mobile wallet solutions is presenting a huge opportunity for the NFC technology market.

The growth of the market is driven by supportive government initiatives and policies. Inthe government of India launched the Digital India Campaign to deliver government services via digital channels.

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This promotes banks and other financial institutes to deliver financial services via digital channels. Moreover, inthe government also demonetized its currency, resulting in a swift rise in the mobile wallet transaction in the country.

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This is credited to the shifting customer preferences toward mobile payment applications. The population within the age of 16 to 34 millennials prefer a bank-free existence in the future as they are increasingly tech-savvy and habituated to digital financial services offered by technology players.

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It also provides them with actionable insights to better understand customer preferences, helping them offer a tailor-made banking experience for their customers. The rising number of partnerships among mobile networks and card issuers is spurring the growth of the telco-based mobile wallet market.

The tech enterprises including Flipkart, Uber, Ola, and MakeMyTrip have been increasingly investing in developing their own mobile wallets to offer a seamless banking experience to their customers.

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Moreover, the supportive regulatory framework is further supplementing the growth of the market. The inexpensive nature of mobile wallet applications is encouraging its use in the region as the technology does not incur any added costs apart for a smartphone. This has been the bitcoin wallet market factor, which has been supplementing its adoption in countries, such as Thailand, Indonesia, and the Philippines, where the retail outlets do not have access to the point-of-sale infrastructure.

This is attributed to the presence of numerous e-commerce platforms and a high degree of smartphone penetration in the country.

APAC mobile wallets market size worth $140bn by 2024

Large players, such as Tencent, Alibaba, and Baidu, are forming tie-ups with various retail outlets and online platforms to increase the availability of product offerings across various channels. For instance, in MayTencent partnered with Didi, a taxi hailing application, to facilitate in-app payments for its customers for Didi rides.

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This partnership with Didi opened a broader universe of payment partners for the WeChat application, enabling in-app payments for everything from cell phone bills to utility fees. For instance, in JanuaryUnion Pay expanded its network of countries, accepting mobile payments, from its base of outbound Chinese travelers to over 46 countries.

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The key players operating in the APAC mobile wallets market are leveraging on collaboration activities to gain a competitive bitcoin wallet market. This partnership is aimed at competing with its local competitors such as Jio Money and Paytm.

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As the digitalization across the industries rising, the banking sector is also going through a phase of digital disruption. The emergence of the fintech companies and the increasing competition among the financial institutes is forcing financial institutes to provide better customer experience. As a bitcoin wallet market, these bitcoin wallet market are focusing on developing more customer centric products.

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